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05.01.2009
Beating the Banker
Commence is proud of its traditional direct marketing and rigorous testing techniques. We recently recommended that our Client, Scottish Motor Auctions, should carry out an A/B split test in its online marketing for its DVLA Auctions. The test doubled the response from the current banker banner advertisements. This halved the cost per enquiry and helped the Client exceed its targets. Further tests are now being carried out to "beat the new banker".
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